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5 Ways to Win in Social Media Marketing for Seasonal Products
Marketing is a lot like gardening. Or at least I’m pretty sure that’s how the saying goes… Some brands have the luxury of a perennial product. They get to be a part of all the major holidays, jump on...
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5 Paid Media Strategies for an Efficient Back-to-School Season
Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are making the majority of their back-to-school purchases in...
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No longer young and sexy, POST Methodology just works
Way back in 2007,shortly after Ignite Social Media launched, our friends at Forrester Research were busy creating a new acronym for the best way to develop a social media marketing strategy. Josh...
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So You’ve Decided to Use Social Media
Here’s a scenario that thousands face every day: you and your brand have a great message to share but you’re unsure of with whom and where to share it. To determine that, it’s time for a little...
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Facebook Tests Newsfeed Changes and YouTube Launches 360 Livestreaming |...
Big social players are making big bets on new technologies this week and we have tips for creating awesome social content at scale. That and more in this week’s Social You Should Know. YouTube Adds...
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3 Compelling Ways Brands Can Use Snapchat
If your brand is still taking static photos on Snapchat, then you’re probably behind the curve. Snapchat adoption is on the up and up, according to a study by Piper Jaffrey, and it’s no surprise. There...
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3 New Social Media Features to Consider for Your Brand
Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re...
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7 Surprising Differences Between Male and Female Millennials: Webinar Recap
If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index,...
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3 Social Media Trends in Fashion that Retailers Should Leverage
When social media shakes up the fashion industry, what do you do? It’s like the old saying goes, “If you can’t beat ‘em, join ‘em.” Fashion brands with high levels of engagement on social channels like...
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4 Tips to Ensure Your Branded Content Gets Discovered
Branded content. To some, it’s a dirty word. To many, it’s the future of advertising. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and...
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Why Your Social Media Strategy is Essential to Your Marketing Strategy
A couple of weeks ago we hosted a webinar, “Staffing for Social Success,” where we discussed the trends in roles on social media teams and the common social team structures we see. As a follow-up to...
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Best Practices For Using Social Listening During a Live Event
With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether...
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3 Social Media Strategy Lessons Learned in 2016
2016 was a year of change in social media marketing. While this will always be the space of frequent change, 2016 was marked with continued growth among the “baby” networks (Snapchat), an evolution of...
View ArticleBest and Worst Mother’s Day Branded Social Content
If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason...
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